// Enis Behar Menda
Global business development consultant & AI educator
Enis Behar Menda is a global business development consultant and artificial intelligence expert supporting organisations across the UK and Turkish markets.
He plays a hands-on role in delivering growth projects that combine technology, competency, and knowledge management. Through bespoke AI training programmes, he helps organisations improve operational efficiency, decision-making, and organisational capability.
Enis continues to collaborate with organisations in both the UK and Turkey while leading Plusture's consultancy practice.
Experience snapshot
Enis began his career in 1994 as an audit assistant with Denet Audit and later held roles at Coopers & Lybrand and Arthur Andersen. Over the years he has contributed to:
- Corporate restructuring and governance reporting initiatives.
- Digital and e-business transformation programmes.
- The launch of pioneering ventures including insankaynaklari.com and enocta.
- Customer relationship management projects for leading Turkish brands such as Koç Holding, Boyner, Turkcell, Migros, Tanı, Opet, and Yurtiçi Kargo while at Peppers & Rogers.
- Founding BG Marketing—Turkey's first data management and analysis company—which later became ARC Marketing under Leo Burnett Turkey.
Since relocating to London in 2015, Enis has advised Turkish companies on UK market entry and, in 2017, founded Plusture to deliver global business development consultancy. From 2023 onward he has expanded Plusture UK's academy to include AI-led workshops and trainings focused on organisational performance.
Explore Enis's writing and perspectives at enisbeharmenda.com.